Engaging In-Store Product Experiences  

Experience hands-on how Amazon Devices enrich everyday life. Retail demo experiences that bring Amazon’s innovative device offerings together from Echo, Alexa, Tablets, Kindle, Ring, Blink, and eero to transform how customers engage with their homes, daily lives, and entertainment. By showcasing their best products and services working together in magically connected, seamless experiences, we illustrate multi-offering benefits that extend beyond what each product can provide individually. 

Powering Gamification and Delight

Be inside a real-life video game at Universal Studios Epic Universe Super Nintendo World. The Power Up Band + park-wide interactive technology platform allows guests to play a real life video game at a scale never seen before. Challenge friends, gain points, battle Bowser, and power up! 

Immersive Brand Storytelling

Discovering the art within @ Art Basel Miami. A generativeAI art display to complement the art themed tasting experience of Force & Grace Wines. As guests trigger the experience by lifting NFC enabled smart wine bottles, the art within the bottle comes to life on display with tasting notes, themed lighting and beautiful AI-generated tasting note themed animations.

Creating Magical Guest Experiences

Prepare to Be Enchanted! ✨
A new era of magic awaits at Universal Studios Harry Potter Wizarding World with the Second Generation Interactive Wands. Cast dazzling new spells, unlock hidden enchantments, and feel your wand sparkle to life with every flick. It’s not just a wand—it’s your key to a personalized wizarding adventure. Bond with your wand and let the magic choose you!