Today, Gigantic Playground, a leading connected experience agency, proudly announces the strategic appointment of Eric Soto as Partner and Senior Vice-President for Themed-Entertainment. Eric, a distinguished figure in the software engineering and consulting arena, brings over three decades of rich expertise, particularly in the niche of themed entertainment. His arrival is set to bolster Gigantic Playground’s capabilities and service offerings to its esteemed clientele.

Throughout his career, Eric has catered to a broad spectrum of clients across the United States, leaving a transformative impact in sectors spanning hospitality, web, commerce, and healthcare. His profound contributions, however, shine brightest in the domain of immersive media and themed entertainment, a specialty that resonated deeply with the ethos of Gigantic Playground.

Notably, Eric’s longstanding partnership with Universal Studios Parks & Resorts has been a cornerstone in revolutionizing their interactive guest experiences. His visionary leadership has seamlessly blended technology with entertainment, setting new benchmarks and enriching visitor experiences at Universal Studios. His strategic initiatives in commissioning attractions and pioneering software practices for deploying interactive technology have been instrumental in ensuring that Universal Studios remains a beacon of innovation and wonder on the global stage.

Eric’s relentless pursuit of excellence is evident in his track record of launching award-winning, themed, and location-based entertainment attractions. His innovative approach in merging cutting-edge software methodologies with IoT hardware solutions and robust cloud infrastructure has firmly established him as a trailblazer and thought leader in the realm of interactive attractions.

"Joining Gigantic Playground as a Partner & Senior Vice-President for Themed-Entertainment marks an exhilarating new chapter in my career. Themed entertainment has always been the cornerstone of my professional journey, offering a unique canvas to spread joy and engineer unforgettable experiences for an audience of all ages. At Gigantic Playground, I am eager to lead a team of exceptionally skilled engineers and creative minds. Together, we are poised to transcend the conventional boundaries of imagination and technology, weaving magical narratives that resonate and create indelible memories. This venture transcends the creation of interactive experiences; it's about sculpting dreams into reality, igniting wonder, and crafting moments that endure in the hearts of both the young and the young at heart."

Eric Soto, Partner & SVP Themed-Entertainment

Eric Soto’s inclusion in the leadership of Gigantic Playground is a testament to the agency’s commitment to excellence and innovation. With his profound knowledge and visionary approach in themed entertainment and technology, Eric’s presence heralds an era of growth and pioneering breakthroughs for the agency.

For media inquiries or further information, please contact:
Jamie-Leigh Arakelian

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