In the ever-evolving landscape of technology and connectivity, the recent advent of Apple’s Vision Pro stands as a monumental leap towards the future of digital interaction and immersive experiences. This innovative device has sparked conversations among enthusiasts and professionals alike, particularly within the realms of connected experience focused agencies like us here at Gigantic Playground, where the fusion of imagination and innovation shapes the next evolution of how we connect with the world around us.

Our CTO, Matthew Morey and SVP of Themed Entertainment, Eric Soto, sat down together to give a candid review of their first impression getting hands-on with the device.


At first glance, the Vision Pro’s ability to project a user’s persona in a digital form catches the eye. The initial oddity of seeing oneself or others through this new lens gradually becomes a natural part of the user’s digital interaction, hinting at a future where digital and physical personas seamlessly intertwine. This unique feature alone presents a myriad of possibilities for enhancing connected experiences, both in personal communication and professional collaboration.


Diving deeper into the hardware, the Vision Pro’s eye tracking technology emerges as a standout feature. It offers a glimpse into the future of user interfaces, where gaze and gesture replace traditional input methods. This technology not only redefines how we interact with digital content but also paves the way for more intuitive and engaging user experiences across various platforms, from interactive spaces to smart products.


The device’s potential for content consumption cannot be overstated. Watching movies through the Vision Pro offers an unparalleled immersive experience, akin to having a personal movie theater. This capability extends beyond entertainment, suggesting new avenues for creating connected experiences that leverage large-scale visual and auditory immersion, potentially transforming how we conceive and design spaces for media consumption.


Furthermore, the Vision Pro’s integration with the broader Apple ecosystem exemplifies the power of seamless connectivity across devices. This integration enhances the device’s utility, making it a versatile tool for both content consumption and creation. The ability to interact with other Apple devices through the Vision Pro opens up new possibilities for connected experiences, from augmented reality cooking tutorials to collaborative digital workspaces.

The Vision Pro’s design and the physical comfort indicate Apple’s commitment to creating devices that can be seamlessly integrated into daily life. The thoughtful consideration of different headbands to distribute weight and accommodate various user preferences underscores the importance of designing for extended use, a critical factor for devices intended to become an integral part of our digital lives. You can still feel the weight of the device but this is just the first generation of the device.


As we stand on the brink of this new era, the Vision Pro represents more than just a technological marvel; it signifies a shift towards more immersive, connected experiences that blur the lines between the digital and physical worlds. Its first-generation iteration hints at a future filled with potential, setting the stage for further innovation in how we interact with technology and each other.

The Apple Vision Pro is not merely a new device but a harbinger of the future of connectivity and immersive experiences. As we delve into this new frontier, the possibilities for enhancing our connected world are boundless. At Gigantic Playground, we eagerly anticipate the opportunities this new category of device will unlock, driving forward the next evolution of connected experiences with imagination and innovation at the forefront.